The marketing world is a minefield of various techniques, acronyms, and terminology such as digital, traditional, UX, CPL, SEO, PPC etc. It is confusing and overwhelming. Business owners and companies do not want to earn doctorates in marketing; they want to know how to use it to communicate, engage with, and convert customers. This guide in a clear, jargon free and concise manner takes the user through the available marketing channels and how to decide on which ones to use for your campaigns.
About the Author
Reshma Jobanputra is a sales and marketing consultant based in London. She uses her 15+ years of entrepreneurial experience and professional qualifications, MBA (Entrepreneurship), and Performance coaching diploma to help business owners and companies accelerate their business growth. Her passion is sharing her knowledge to make marketing accessible and easier to use. She is regularly invited to give talks and is featured in publications on this subject. Her other love is chocolate.