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Public Relations for Tricky Situations

Tricks and Techniques to Protect and Enhance your Reputation

62
Language:  English
Have you got a public relations problem, or can you sense one looming? This book will show you how to fix it, or, better still... Stop it happening in the first place.
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Description
Content

A good reputation is critical for doing well in the world.

People avoid anything that smells of failure, but love to be associated with success.

Which is where public relations comes in. Making the most of the positives and knowing how to handle the negatives can ensure your image shines, whether as a company, an organisation, or an individual.

Public Relations for Tricky Situations will help you understand how to build a strong reputation and protect it when the going gets tough, even in the blazing fires of an unfolding crisis.

About the Author

Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.

He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.

Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.

  • About the Author
  • Introduction
  1. The Best Public Relations Disasters
    1. A Cambridge Clanger
    2. The Echo Chamber
    3. Time Pressures
    4. Egos
    5. Bad Advice
      1. Coming Back From Catastrophe
        1. Reputational Memories
        2. Your PR Recovery Plan
      2. The Message
        1. The Message House
      3. Press Releases
        1. Headlines
        2. Opening Line
        3. Media Storytelling
        4. Other Essentials
        5. Approaching Journalists
      4. How To Be Interviewed (Or Not)
        1. Facing The Cameras
        2. Your Message
        3. Practice and Preparation
        4. Media Training
        5. The No Interview Strategy
        6. Video Statements
        7. Statements
      5. Crisis Communications Plans and Preparations
        1. The Crisis Game
        2. Holding Statements
        3. Crisis Communications Channels
        4. Crisis Communications Team
      6. Crisis Strikes
        1. How To Handle A Crisis – The Poster Child
        2. How Not To Handle A Crisis
      7. Dirty Tricks
        1. Getting Your Retaliation In First
        2. Kitchen Sinking
        3. The Dead Cat Drop
      • Conclusion
About the Author
Simon

Simon Hall